In what ways does your media product use, develop or challenge forms and conventions of real media products?

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How effective is the combination of your main product and ancillary texts?

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What have you learned from your audience feedback?

I collected feedback from audiences in various formats, the three main ways in which I did this was through 

• Video typing audiences comments after seeing the music video and ancillary texts.  
• Posting videos and images of my products on Twitter and Facebook.
• And creating a survey in which people filled in.

From this video I have learned that majority of audiences liked the locations and the scenery of my video. A lot of comments made were about jump cutting shots within the chorus comments made were that it worked really well as it suited the song lyrics perfectly and look very professional. As well as this I also learned that audiences thought the change in coloured shots and non coloured shots was very creative and paired with the transitions kept them engaged. The main comment made within this video about the improvements were to get more shots of the band singing and to have the lip syncing better synced with the particular shots. 


This would be the main area in which I would look at re-doing if I were to start my video over again. Ways in which I would alter this would be through getting Callum to sing the whole song throughout in front of a variety of locations giving myself a mixture of shots to use as the performance element of my music video.

“I don’t like the back page on the digipack where the titles of the songs are, I think the boxes round the titles could be changed or erased.” This comment was given by Dougie Musson; he believes the one area in which we need to improve our digipack is upon the back page specifically where the track list is located. He stated that he didn't like the effects made on the font, which was created by highlighting the text on the photo then saving the individual songs tracks as pictures. Reasons behind this may be because he doesn’t believe it works in unity with the rest of the album or that the edges of the box are too harsh. However I disagree with this comment as I think the effects on the texts is very individual therefore linking with the band’s genre. Not only this but the differences in colour from the track list page and the rest of the digipack makes the songs stand out, making audiences attract to this page. The harsh edges of the boxes serve its purpose by making the text to stand out from the dark image in the background. Overall I think this effect works well, but if I were to do something differently I would have used another picture which matched the rest of the golden/ auburn images within the digipack therefore allowing for the effects on texts to be less harsh.  

we also got comments made about the ancillary texts, the feedback we got on this were that they looked very professional and the images used were very good and creative as they were images of the band singing live. Other positive comments were made on the colours, fonts and layout of the two texts. The feedback collected from this video has helped me learn that my audience really liked the presentation of my ancillary texts. The positive comments saying all three products worked well and had a common theme showed that I had created and effective combination of media products. 


I also got feedback through social networking sites, evidence of this is shown below;

These are some images showing what Sam is referring to 

Sam also made a comment about my video saying that I could improve it through making more of the narrative. I agree with Sam’s constructive criticism as I only had a short area of narrative which consisted of an over the shoulder shot of Callum looking at a phone and a depressive close up shot of his face. These two shots didn’t work very well as the narrative as it didn’t develop though the video. However, the shots of the boy/ boys walking around suggests they’re searching for the female. To improve the video I would include much more narrative focusing upon the feelings of the male and the two characters as individuals. 

These are some images showing what Jonathan is referring to 

From the last piece of audience feedback I received through the format of a survey I made two “word clouds” generated from the website  http://www.wordle.net/ the information within these images include repeated comments what my media class thought I could improve on in my music video and what I could improve on within my Ancillary texts.

MUSIC VIDEO IMPROVEMENTS 

ANCILLARY TEXTS IMPROVEMENTS 

The benefits I gained from the variety of audience feedback I received meant that I could analyse different audience’s responses to my products. Interviewing/ videoing people allowed me to ask specific questions on the spot getting their initial responses to how my music video looked and represented the band. As well as gain positive responses and constructive criticism on how effective my two ancillary texts worked as a combination.

The benefits of getting feedback form social networking sites such as facebook and twitter meant that I received a wider variety of responses from a larger audience. The comparisons between the two pieces of feedback are clearly shown as I received greater detail in the interviewing process, making this method of feedback more beneficial to me.  

How did you use new media technologies in the construction and research, planning and evaluation stages?

New media technologies

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Final Edit

Final Magazine advert

The given feedback of our magazine draft was  "Advert is great so far, make font slightly smaller so doesn't go over so much of the image, and take the text off Callum’s head! Effects on image and red/white colours excellent." 


From this I and daisy made alterations to the advert from the comments that were made. We also decided to change the colours as we made many alterations to our digipack and we wanted both the ancillary texts to correspond with one another. 

Final digipack

From the feedback we got from our draft edit of the digipack we made many changes and improvements to it.

The feedback we were given included; "main image (over two panels) has been stretched to make them look like they are looking through a funny mirror! Font of lyrics needs work & is too big. Credit block would help under track list. Front cover needs work – image too small and lacking in clarity. Image under tracks and image on cover are too similar" 

From this we changed many of the areas of the digipack to make it look more professional, we had recently taken more photos of the band and decided to use these as one of the comments made were that some of the photography was to similar. Another area we changed was the large image going over the two sections Daisy said we should make it smaller and put it on it's own with the lyrics within the middle, this works really well and makes room for more imagery. 

The areas I worked on was the font and right side image on inside panel of the digipack. I thought the text didn't look as edgy or creative as it could have done. I looked upon http://www.dafont.com/ and found a more creative and interesting font called "devil breeze" which we used for majority of the text on the digipack. Once the text was sorted I worked on adding more imagery, we took two separate images of Callum and Elliot and I decide to edit them together. To do this I got the images in the correct positioning and started to blur the top section into black making the images look like they belong together.

Draft Edit of Digipack

This is the draft edit of our digpack cover, we wanted it to look very simple but edgy and i believe we have accomplished this with the editing we made to the pictures and font. The writing and colours coordinate with each other and with the magazine advert. The images are also pictures we have taken ourselves of the St Raymond in various locations which adds to the authenticity of the digpack.

Draft edit of Magazine

This is my first draft of my Magazine cover, i am extremely happy with how it's come out. It's eye-catching but simple at the same time which is how both I and daisy wanted it. We have used the same font as the dig-pack to create consistency, we have also used the same effect on '"A spellbinding albums" NME 7/10"' as we used for the track list for the album. We have also taken inspiration from other magazines adverts such has;

within our initial designs for our advert we originally was going to have it portrait making it easier to be placed within a magazine, however after seeing a variety of example magazine adverts in landscape both myself and daisy preferred them. They looked a lot more creative and eye catching to readers as they had the smaller working space making only the really important information of the band stand out more. Our advert will be placed in a magazine with another advert underneath to save costs for distributes.

Music video draft

Editing

These are two images of the editing process

Filming

These are images showing the filming process

Track and Permission

"She Said No" by Saint Raymond 

Instrumental

And I see the sight screen

And it’s covering up the things that you like to do

And I heard

That you’re sick and that you’re tired of waiting around

She said no, she said no

So we’ll never get the chance, never get the chance

She said no, she said no

So we’ll never get the dance, never get the dance

And I see the sight screen

And it’s covering up the things that you like to do

And I heard

That you’ve found her up on us now

And I heard that you’re sick and that you’re tired of waiting around

She said no, she said no

So we’ll never get the chance, never get the chance

She said no, she said no

So we’ll never get this dance, never get the dance

She said no, she said no

So we’ll never get the chance, never get the chance

She said no, she said no, no, no, no

But I’ll come back

But I’ll come back

But I’ll come back

But I’ll come back

She said no, she said no

So we’ll never get the chance, never get the chance

She said no, she said no

So we’ll never get the dance never get the dance

She said no, she said no

So we’ll never get the chance, never get the chance

She said no, she said no, no, no, no

Instrumental 

Here is a video of the track we are going to use (the track starts at 5:40)

We got permission of Saint raymond to use their track "She Said No" for our music video Above is a picture of the message recieved from Callum Burrows on behalf of Elliot Labbate stating that we have permission to use the song. They will also be in the video.

Mock up of digipak cover

This is my designs for Saint Raymond's digipack both inside and outside, I have tried to incorporate Saint Raymond's already designed logo whilst adding photography in which I will capture.

this first image will be the cover of the digipack 

this is the mock up of the inside of the digipack I have designed it with more photography included whilst added little elements of the logo design for example within the stems.

Mock up of magazine advert

This my design for Saint Raymond's magazine advert, researching magazine covers I noticed I like the simple but artistic ones which would have a simple layout but have a image perhaps edited and have a variety of colour for text. For my magazine I have gone down this route.

Shooting schedule

This shooting schedule is to allow myself and Daisy know exactly what we have to be doing on days of filming. We have decided to film on both weekdays and weekends as we wish to use locations inside of school which will need to be open and locations outside of school that are easy to use without supervision.

Monday 19^th September- on this filming session we wish to get the all of music studio shots as we will be filming after school for this we will be needing full access to the music studio. Myself and daisy will set up the studio before the band arrives which will make filming easier as we can start straight away. If we complete all the required shots we want for this will shall move to the outside locations such as the walls and the fields and shoot these.

Sunday 25^th September- on this filming session we will complete any shots we weren’t able to get around the outdoor locations in college. We will also walk down into Stapleford and get the required shots outside the factories. For this day we will have to ensure the camera is full charged as there will not be an easy way of recharging it without leaving the location.

Further dates will be confirmed if certain shots are not completed.

Camera angle positions for performance video

For my music video I want to use a variety of locations majority of these are outside in areas such as fields, in front of factories, interesting walls (textures, age, style, brick) and along stapleford high street. My other location is within a music studio at my college. For all these locations there are many ways in which my group can film we have discussed various camera angle and positions;

We are really interested creating a mirrored shot similar to one in Florence & the machine’s “what the water gave me” as there is a lengthy instrumental section at the beginning of the track I think this will make a very artist looking starting point to the beginning of our video which will make audiences want to watch it again.

We are always interested in overlays in which one artist has a close up of them singing with the guitar underneath the image. Both these types of shots will have to be edited to make, this will be done with Adobe when in the editing stage of the video.

Other more familiar shots we wish to include are;

• Long shots
• Two shot
• Close up and extreme close up
• Over the shoulder shots
• Jump cuts
• Mid shots
• High angled
• Low angled
• Panning

This is a plan for the layout of both angles we wish to shoot from in the music studio. The lighting with be artificial roof lights we will set the white blance before shooting to set the colour.

Not only do we wish to have a variety of shots and angles to make the piece interesting and individual we want to look at the possibility of changing the contrast and brightness scale on some scenes, we are also interested in looking at black and white to some sections.  

Video locations and permissions

My video is going to have a variety of different locations both inside and outside i have chosen a combination of indoor and outdoor locations to make my video look varied which also connects with the track and artists genre (indie). The locations I am considering are:

• Stapleford high street 

• George Spencer college's large field 

• George Spencer school's music studio 

• Various walls within George Spencer school and sixth form 

• Bailey street, Stapleford has various factory buildings

Out of all these locations i will need to ask three for permission to be able to film on there premisses, these include Stapleford high street, Bailey street and the music studio at our school and sixth form. If we are unable to film in these three locations i have various other locations in which we will be able to film in. Such as if we are unable to film in the schools music studio the sixth form has it's radio station studio which is a lot smaller however it is a back up plan.

Risk assessment

There comes various risks when it comes to filming a music video and as a director I have to take these into consideration. The following table is showing the certain risks that are possible to accrue and how I intend to prevent them.

Risk	What may happen	How to prevent it
Breaking the camera	-    Dropping the camera we have borrowed from college is a possible risk. -    Tripping over any wires coming from the camera.	-    To prevent from dropping the camera I will take extra care when handling it and I will make sure I use the handle when carrying the camera from the bag to the tripod. -    To ensure no one trips over wires I will make sure people are aware of cables and keep them as visible yet secure as possible
Breaking the tripod	-    As well as the camera I am borrowing a tripod therefore I will need to take care of this. Ways in which this could be broken include one of its legs being snapped or dropping it.	-  I will prevent this from        happening by only        allowing myself and        daisy handle the        equipment with care as        we both know how to        use it.
Health and safety of cast and crew overall	-    As we are filming in various locations I need to check for hazards such as cars, roads and weather conditions.	-    I can’t prevent any of these hazards however I will make sure we check around our area in these sort of locations before we being to film also making sure they are looked after and comfortable with their surroundings
Health and safety of cast and crew in music studio	-    Cast or crew member may trip over wires that are within the music studio	-    To prevent this I will ensure all cables are as out of the way as possible, this will prevent the occurrence or a trip.
Weather	-    Dangerous weather conditions can harm both cast and crew as well as camera equipment.	-    I cannot prevent the weather, however if I can see it’s becoming dangerous to continue filming I will rescheduled for another day.

Props preparation

There will be a variety of props used within my music video these include;

The artist’s instruments, Saint Raymond only use guitars and I have decided to show this within the music video through different shots such as close ups of both Callum and Elliot playing them, long shots of them holding the instruments etc. Having the guitars in the video is highly important as they create authenticity within the video. They are what make the band appear like they are performing the song. 

A location I wish to use is a music studio therefore other props will include music studio equipment such as microphones, track table, amps, twitch controller, headphones and various other equipment you would tend to find in a recording studio. This will be easy to obtain as our college has a recording studio on the premises with various versions of the equipment listed above. 

Costume planning

There are going to be two males in our music video. We have taken into consideration the genre of music and as we are using the actual artists of the song in the video we have also though about there usual styles to come up with suitable costumes. 

For Callum We have decide to dress him in skinny jeans, a flat peak hat, checkered shirt, a coat and vans: 

elliot will be wearing skinny jeans with a band/ statement T-shirt, a hoddie and a pair of converse/ trainers: 

 

Actor/performer decisions

For our music video we have chosen to use the artists who have made the track we have decided to use. We have chosen to go down the performer route rather than an actor route as "Saint Raymond" (the band) have had experience in performing for and in front of people. It also seemed a suitable option as it will not only give us a video for our coursework but it will help the band promote some of it's music and get more well known by target audiences. 

This is Callum Burrows he is the lead singer within Saint Raymond he also plays the guitar.

This is Elliot Labbate he sings back ups in the band and also plays bass guitar.

 

Storyboard

This is our story for our music video