What have you learned from your audience feedback?

I collected feedback from audiences in various formats, the three main ways in which I did this was through 

• Video typing audiences comments after seeing the music video and ancillary texts.  
• Posting videos and images of my products on Twitter and Facebook.
• And creating a survey in which people filled in.

From this video I have learned that majority of audiences liked the locations and the scenery of my video. A lot of comments made were about jump cutting shots within the chorus comments made were that it worked really well as it suited the song lyrics perfectly and look very professional. As well as this I also learned that audiences thought the change in coloured shots and non coloured shots was very creative and paired with the transitions kept them engaged. The main comment made within this video about the improvements were to get more shots of the band singing and to have the lip syncing better synced with the particular shots. 


This would be the main area in which I would look at re-doing if I were to start my video over again. Ways in which I would alter this would be through getting Callum to sing the whole song throughout in front of a variety of locations giving myself a mixture of shots to use as the performance element of my music video.

“I don’t like the back page on the digipack where the titles of the songs are, I think the boxes round the titles could be changed or erased.” This comment was given by Dougie Musson; he believes the one area in which we need to improve our digipack is upon the back page specifically where the track list is located. He stated that he didn't like the effects made on the font, which was created by highlighting the text on the photo then saving the individual songs tracks as pictures. Reasons behind this may be because he doesn’t believe it works in unity with the rest of the album or that the edges of the box are too harsh. However I disagree with this comment as I think the effects on the texts is very individual therefore linking with the band’s genre. Not only this but the differences in colour from the track list page and the rest of the digipack makes the songs stand out, making audiences attract to this page. The harsh edges of the boxes serve its purpose by making the text to stand out from the dark image in the background. Overall I think this effect works well, but if I were to do something differently I would have used another picture which matched the rest of the golden/ auburn images within the digipack therefore allowing for the effects on texts to be less harsh.  

we also got comments made about the ancillary texts, the feedback we got on this were that they looked very professional and the images used were very good and creative as they were images of the band singing live. Other positive comments were made on the colours, fonts and layout of the two texts. The feedback collected from this video has helped me learn that my audience really liked the presentation of my ancillary texts. The positive comments saying all three products worked well and had a common theme showed that I had created and effective combination of media products. 


I also got feedback through social networking sites, evidence of this is shown below;

These are some images showing what Sam is referring to 

Sam also made a comment about my video saying that I could improve it through making more of the narrative. I agree with Sam’s constructive criticism as I only had a short area of narrative which consisted of an over the shoulder shot of Callum looking at a phone and a depressive close up shot of his face. These two shots didn’t work very well as the narrative as it didn’t develop though the video. However, the shots of the boy/ boys walking around suggests they’re searching for the female. To improve the video I would include much more narrative focusing upon the feelings of the male and the two characters as individuals. 

These are some images showing what Jonathan is referring to 

From the last piece of audience feedback I received through the format of a survey I made two “word clouds” generated from the website  http://www.wordle.net/ the information within these images include repeated comments what my media class thought I could improve on in my music video and what I could improve on within my Ancillary texts.

MUSIC VIDEO IMPROVEMENTS 

ANCILLARY TEXTS IMPROVEMENTS 

The benefits I gained from the variety of audience feedback I received meant that I could analyse different audience’s responses to my products. Interviewing/ videoing people allowed me to ask specific questions on the spot getting their initial responses to how my music video looked and represented the band. As well as gain positive responses and constructive criticism on how effective my two ancillary texts worked as a combination.

The benefits of getting feedback form social networking sites such as facebook and twitter meant that I received a wider variety of responses from a larger audience. The comparisons between the two pieces of feedback are clearly shown as I received greater detail in the interviewing process, making this method of feedback more beneficial to me.